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An enthusiastic,
determined and committed individual,
who is able to demonstrate the
personal skills and attitude required
within a competitive business
and team environment. |
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Highly
experienced in sales and marketing
in UK and international markets |
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Retain
an extensive client base in UK
and international tourist industry |
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Strong
ability to increase existing client
base and accounts in targeted
markets |
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Experienced
negotiator and effective communicator |
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Excellent
leader, able to make necessary
decisions in demanding situations |
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Ability
to meet both short and long term
deadlines by identifying priorities |
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Excellent
administrative, computer and presentation
skills |
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Building
on client awareness in the respective
markets |
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Analysis
of client marketing and branding
and consultation on way forward |
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Growth
on the communication with existing
clients and their market, in order
to investigate growth potential
and to initiate regular client
contact |
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Establish
the current business mix and investigate
its potential to plan and implement
for future planning and growth |
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Consult
on the management of website marketing
and e-mailing communication database
management |
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Development
of joint marketing initiatives
for clients |
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Building
on consumer awareness of client
in their respective market places |
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Effectively
formulated, developed, implemented
and managed the Hotel’s
Sales & Marketing strategy |
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Successfully
directed and managed the Sales,
Marketing and Revenue teams in
their activities to meet the established
objectives |
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Developed
and modified annual sales plan
ensuring best results during changing
market conditions |
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Developed
promotional programmes and set
both individual sales targets
and departmental sales goals |
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Created
hotel brochures and promotional
material |
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Successfully
managed worldwide accounts in
corporate, conference and incentive
market segments |
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Undertook
sales trips and participated in
trade exhibitions to targeted
market segments in UK, Europe
and the USA |
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Prepared
and presented the hotel’s
annual Sales & Marketing plan |
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Compiled
the hotel’s annual Sales
& Marketing budget in line
with the Sales & Marketing
plan |
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Full
responsibility for the Sales &
Marketing Department, reporting
directly to the General Manager |
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Reviewed
and analysed monthly market segments
results and recommended necessary
action |
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Active
role within hotel’s Senior
Management Team Sales Manager
April 1993 - May 1996 Stakis
Grosvenor, Edinburgh |
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Increased
the hotel’s overall corporate
client base in Edinburgh, Lothian,
Borders and north of England |
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Liased
with departments to generate new
business and retain existing business,
successfully meeting management
targets |
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Sales
Manager September 1992 - April
1993 Town
House Hotel, Glasgow |
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Retained
existing client accounts and developed
new accounts |
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Managed
all conferences, ensuring all
clients’ requirements fully
met Shift Leader – Front
Of House January 1991 - September
1992 Balmoral Hotel |
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Provided
a high standard of service and
customer care within the Front
of House department |
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Supervised
daily banking procedures |
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Undertook
general reception and Front of
House duties |
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Higher
National Diploma in Hotel Catering
& Institutional Management
Queen Margaret College, Edinburgh
September 1987 – June 1991
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Dale
Carnegie Management Training 1999 |
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SPIN
Sales training course Levels 1
and 2 1997 and 1998 |
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Sales
Negotiation and Body Language
1995 |
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Sales
Presentation and Direct Selling
1993 |
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Basic
and Advanced Telephone Sales 1991
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Date
of Birth: 29 April 1970 |
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Driving
Licence: Full and clean |
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Interests:
Keep fit, Yoga, Swimming, Socialising
and Travel |
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