Susan Reid Consultancy

Owning a luxury property in Scotland should be rewarding, but for many owners, the reality can be frustrating.

Perhaps your property isn’t reaching the high-net-worth guests you want. Maybe you’re overwhelmed by the finder details of rates and facilities to offer or unsure how to present your estate in a way that truly reflects its value. You might be struggling with the administration; managing bookings; payments; guest communications; or wondering which channels and agents will connect you with serious, qualified clients.

For over two decades, I’ve been matching a selection of Scotland’s most prestigious private estates with discerning guests from around the world. I understand the challenges luxury property owners face, and I’ve built a tailored package to remove the guesswork, streamline your operations and position your property in front of the right audience.

Whether you need help getting guest-ready, managing reservations, or connecting with trusted luxury travel partners, I’ll guide you through every stage of the process, including:

Getting Ready to Market

I’ll ensure your property is guest-ready and positioned for the luxury market. This includes setting competitive rates, crafting compelling property descriptions, refining your website, and implementing real-time availability.

Reservation System & Payment

I’ll set up a seamless, professional booking experience with an integrated online reservation system and channel manager. Guests can check availability, confirm bookings, and make secure payments with ease, supported by automated, personalised communications that reflect your brand.

Connecting with the Right Clients

I’ll introduce your property to a handpicked network of luxury travel professionals, from exclusive-use agents and leisure specialists to concierge companies, destination management experts, conference bookers, and direct clients. Every connection is made with your target market in mind.

SRC E-Newsletter Feature and SRC Web site feature

Your property will be featured in the SRC e-newsletter, a direct route to a highly engaged, luxury-focused audience actively seeking exceptional Scottish stays. Your property will also feature in Private Portfolio section of my web site